Difference between Clicked link and the Web Page Activity? | Community
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A
Anonymous
October 4, 2018
Question

Difference between Clicked link and the Web Page Activity?

  • October 4, 2018
  • 2 replies
  • 7849 views

I have a scenario where I have hundreds of people showing as having clicked a specific link in an email. However, the landing page web page activity report only gives less than 100 people known to have gone to that landing page. Which is true? The smart list of people who are shown to have clicked the link or the web activity report? It's a huge difference and I want to be able to get an accurate read of who has gone to the landing page.

Thank you,

Anita

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2 replies

KellyJoHorton
KellyJoHorton
New Participant
October 4, 2018

As was said above, the clicks are most likely the result of email security software like Barracuda, which clicks links in emails to look for viruses before it actually delivers the email to the inbox. You can easily see if these clicks are pre-clicks or ghost clicks by looking at the Activity log. It will show Email Opened and Email Clicked before the email is actually delivered. Then you may see a real open and click after the email is delivered.

I haven't reported on clicks in a long time, because it's just not accurate anymore. You could use a filter of Clicked Link AND Viewed Web Page, but I think there are some security tools now that actually go view the web page as well.

Kelly Jo HortonSenior Client PartnerEtumos503.928.1928khorton@etumos.com
SanfordWhiteman
SanfordWhiteman
New Participant
October 4, 2018

Yes, the current generation of mail scanners also loads target pages, including running Munchkin. 

M
matjazz
New Participant
October 4, 2018

Hi,

probably the most accurate answer is that none are true. Clicks and visit website can be generated by bots (spam filters) - they can click all links, just one and/or visit websites as well. The web page visit report can then be furthermore skewed by recipients' cookie settings - if they block the cookies, Marketo can not record the website visit, however, it can record the email link click.

Search the community, there are several discussion on email reporting.

best;m

    A
    Anonymous
    October 4, 2018

    Unfortunately, things just get more curious in nature. I found out that the Adobe Analytics is showing 111 unique visitors while Marketo has 57 in the web activity report. Why would the Adobe Analytics be almost twice as many? We shouldn't have any unknown visitors as the only way to get to the page is through the email. We just want to have a better understanding as to what is going on.

    SanfordWhiteman
    SanfordWhiteman
    New Participant
    October 4, 2018

    Adobe's notion of "unique" is not tied to leads in your Marketo database.

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