Difference between "mkto-unsubscribe" link click and "Unsubscribe" metric numbers | Community
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Parvej_Ahemad
Level 2
Jan 21, 2020 11:08 AM UTC
Question

Difference between "mkto-unsubscribe" link click and "Unsubscribe" metric numbers

After data download from Marketo, I have noticed that "mkto-unsubscribe" link clicks are much more higher than the "Unsubscribe" metric numbers, I want to understand which is the correct unsubscribe number and what is the difference between these two.

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    4 replies

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    Jan 21, 2020 1:25 PM UTC

    They're both "correct" - they measure different things.

    Clicking the link doesn't mean you submitted the form, and mail scanners pre-click every link in your email, so there doesn't have to be a human involved at all.  

    And filling out the form isn't the only way to Unsubscribe. There's also the List-Unsubscribe angle (the "Unsubscribe" button offered in email clients sends an email to the List-Unsub address under the hood, no form is used).

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      Parvej_AhemadAuthor
      Level 2
      Jan 21, 2020 2:31 PM UTC

      Thank you, it makes sense. so just to reconfirm, Unsubscribe metric numbers are consolidated numbers from all the "Unsubscribe" platforms/options, correct?

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      SanfordWhiteman
      SanfordWhiteman
      Level 10
      Jan 21, 2020 5:42 PM UTC

      Correct.

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      Abhishek_Chand2
      Abhishek_Chand2
      Level 4
      Jan 21, 2020 1:23 PM UTC

      Are you considering just clicking on the link as unsubscribe? or some has to confirm to unsubscribe from your email? number of clicks are more because of the bots clicking on all the links in your email.

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      Abhishek Chandra
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