Difference between 'Open Email', 'Click Link', and 'Click Email' | Community
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Anonymous
January 12, 2016
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Difference between 'Open Email', 'Click Link', and 'Click Email'

  • January 12, 2016
  • 1 reply
  • 17565 views

After sending out an email through a smart campaign I went into results and wanted to export those details and noticed that there are some people who were labeled with Click Email and some who Opened Email, Click Link, and Click Email. I and curious to know what click email means to me it could either be clicked on the actual email or it could be clicked on a link in the email but those are called open email and click link, right? Can someone please explain this to me. Thank you!

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    Best answer by Justin_Cooperm2

    Actually would you mind explaining all of these to me so i can explain it more clearly to my team.

    Open Email

    Click Email

    Click Link

    View Web Page

    Email Soft Bounced

    Email Bounced

    Fill Out Form

    Unsubscribe Email

    Send Email

    Email Delivered

    Click To Open


    Open Email - An email was sent to this lead and the transparent 1x1 tracking image was downloaded by an email client (may or may not have been the actual lead, the person could have forwarded it to someone else without opening).

    Click Email - An email was sent to this lead with at least one link in it and at least one link was clicked.

    Click Link - Specific link was clicked

    View Web Page - A cookied lead visited a webpage with Munchkin tracking code on it

    Hard Bounce & Soft Bounce - See Hard and Soft Bounces in Email - Marketo Docs - Product Docs

    Fill Out Form - A lead filled out a Marketo form and submitted it.

    Unsubscribe Email - A lead clicked a link in an email leading to a webpage containing a Marketo form where the lead submitted the form causing the "Unsubscribed" field to be changed to "True"

    Send Email - A lead was qualified to receive a specific email being sent out of Marketo (note: does not mean the actual email was sent at this exact time).

    Email Delivered - A lead was delivered the email (note: it is possible for a lead to be delivered an email, then have this revoked. It is not a guarantee it will 100% make the lead's inbox. see this Why Does My Smart List Count Not Match the Email Performance Report? ).

    Click To Open - Clickthrough rate is defined as "times at least one click occurred on any link in an email / # delivered" Click To Open is defined as "times at least one click occurred on any link in an email / # opened"

    1 reply

    SanfordWhiteman
    SanfordWhiteman
    New Participant
    January 12, 2016
    • Open Email = downloaded the tracking pixel = used a mail app to read the HTML version of the email with images enabled
    • Click Email = clicked a link within the body of the email
    • Click Link = clicked a link on a web page
      A
      Anonymous
      January 12, 2016

      Thank you sanford, could Click link be marked if you viewed the email as and HTML and clicked a link in the email or would i be after clicking a link in the email then clicking a link on that web page?

      SanfordWhiteman
      SanfordWhiteman
      New Participant
      January 12, 2016

      Good question, but a click within the HTML version is still a Click Email.  Click Link refers to clicks tracked by Marketo's Munchkin.js web tracking module, which is loaded (by default) on Marketo LPs and should be loaded on your website.

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