Do you pay the extra cost of having secure Marketo landing pages or do you use unsecure pages?

We recently paid for it.

Biggest driver for us was from a conversion rate optimization perspective. People who are new to your company will likely get scared off by things saying they are not on a secure page and be hesitant to fill out the form.

We went ahead and got secure landing pages and links. 

We realized through testing without secure links and landing pages you couldn't run an effective campaign. If you don't have secure links in your email or had a non-secure landing page a user would get errors. You should definitely have this and it should be discussed during negotiations with Marketo. 

Hi Cayce,

I would recommend you reach out to your CSM to get the SSL added to your instance and ensure your pages are secure. 

Thanks,

Cory Gabor

Marketing Consultant

LeadMD

SSL was included in our overall contract, signed in July 2019, and was not a separate line item. I agree this is a must have.

@Cayce Armstrong‌, my company paid for the SSL. This is a must-have now. Without SSL, it'll scare away end-users and they'll be reluctant to give out their info. There is also a negative impact on the SEO side. It will make more sense to include SSL landing page into a Marketo default package instead of charging extra given SSL is almost an industry-standard for web pages. 

We recently purchased Marketo and SSL was included as a standard line item in the original contract.

Unfortunately (given the cost) if your company has any security awareness at all, you must run SSL. Otherwise, traffic to your LPs can be trivially intercepted and used as a springboard for other phishing attacks.