Does Marketo collect the email client data (e.g., Outlook 2013, Gmail, etc.) for users who open our emails? | Community
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Anonymous
Apr 9, 2018 7:57 PM UTC
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Does Marketo collect the email client data (e.g., Outlook 2013, Gmail, etc.) for users who open our emails?

Is email client data available within Email Insights? I see OS, but not email client.

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SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
Oct 16, 2020 5:23 AM UTC

If Marketo retains the data but does not offer a simple report solution for this data... then what she said is quite accurate.


The data is both collected and stored. Like countless other items in Marketo (form posts, custom objects, and query strings are just 3 prominent examples) it's usable in specific areas of the app, but is not considered first-class data for reports.

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Josh_Hill13
Josh_Hill13
Level 10
Apr 9, 2018 8:42 PM UTC

Sort of.

Device and Client Counting Methods in Marketo - Marketing Rockstar Guides

I noticed recently that the detail is lower than it was 2 years ago. two methods:

-Smart List (lead view)

-Email Insights.

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Anonymous
Apr 9, 2018 10:20 PM UTC

Thank you, Josh ~ so it looks like Marketo DOESN’T track email clients (in addition to Device, OS, and Browser).

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SanfordWhiteman
SanfordWhiteman
Level 10
Apr 9, 2018 11:00 PM UTC

That's not entirely accurate. Marketo does track the User-Agent and it can be accessed if you download the raw Activity Logs. However, from a canned reporting  standpoint, not everything that's logged has a report.

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