Duplicate Created if Lead Already Exists in MKTO then created separately in SFDC? | Community
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Max_Maurier
Max_Maurier
New Participant
May 9, 2018
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Duplicate Created if Lead Already Exists in MKTO then created separately in SFDC?

  • May 9, 2018
  • 2 replies
  • 2565 views

Premise: Say we create a lead in Marketo and don't sync it to SFDC. Next, the same lead is created on the SFDC side and synced to Marketo.

Will this create a duplicate lead on the Marketo side since it doesn't have an SFDC ID?

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Best answer by Grégoire_Miche2

This is why we always recommend not doing this.

As soon as a lead is created in Marketo, push it to SFDC and assign it to a lead queue, until it's ready for sales, inside sales or telemarketing assignment. Lead queues offer a very flexible mechanism in SFDC to store leads and more or less hide them from the sales.

-Greg

2 replies

Grégoire_Miche2
Grégoire_Miche2Accepted solution
New Participant
May 10, 2018

This is why we always recommend not doing this.

As soon as a lead is created in Marketo, push it to SFDC and assign it to a lead queue, until it's ready for sales, inside sales or telemarketing assignment. Lead queues offer a very flexible mechanism in SFDC to store leads and more or less hide them from the sales.

-Greg

    SanfordWhiteman
    SanfordWhiteman
    New Participant
    May 10, 2018

    Yes. There's no way for Marketo to know this record represents the same lead (remember, email address is not actually a unique identifier, merely a primary dedupe key for some entry points into the system).

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