Duplicate Created if Lead Already Exists in MKTO then created separately in SFDC? | Community
Skip to main content
Max_Maurier
Max_Maurier
Level 2
May 9, 2018 4:50 PM UTC
Solved

Duplicate Created if Lead Already Exists in MKTO then created separately in SFDC?

Premise: Say we create a lead in Marketo and don't sync it to SFDC. Next, the same lead is created on the SFDC side and synced to Marketo.

Will this create a duplicate lead on the Marketo side since it doesn't have an SFDC ID?

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Grégoire_Miche2
Grégoire_Miche2Accepted solution
Level 10
May 10, 2018 9:05 AM UTC

This is why we always recommend not doing this.

As soon as a lead is created in Marketo, push it to SFDC and assign it to a lead queue, until it's ready for sales, inside sales or telemarketing assignment. Lead queues offer a very flexible mechanism in SFDC to store leads and more or less hide them from the sales.

-Greg

View reply

2 replies

Grégoire_Miche2
Grégoire_Miche2Accepted solution
Level 10
May 10, 2018 9:05 AM UTC

This is why we always recommend not doing this.

As soon as a lead is created in Marketo, push it to SFDC and assign it to a lead queue, until it's ready for sales, inside sales or telemarketing assignment. Lead queues offer a very flexible mechanism in SFDC to store leads and more or less hide them from the sales.

-Greg

Translate
    SanfordWhiteman
    SanfordWhiteman
    Level 10
    May 10, 2018 1:25 AM UTC

    Yes. There's no way for Marketo to know this record represents the same lead (remember, email address is not actually a unique identifier, merely a primary dedupe key for some entry points into the system).

    Translate
    Terms & ConditionsAccessibility statement

    Loading footer...