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March 30, 2018
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Dynamic Bar Code Per Open Email

  • March 30, 2018
  • 2 replies
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I have over 100 bar codes provided by a customer. They've asked we send each person who attended an event an email with a different bar code. I have each bar code loaded in a folder in the design studio. Is there a simple way to trigger a new bar code to each person who opens an email?

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Best answer by SanfordWhiteman

ok, the field has been set-up

What type of token do I choose?

And is this the correct way to link the image?

I'm still learning the system and haven't quite mastered the direction above. Thank you for your help!


You don't want a Custom Object and you should delete that object pronto.

Tom, Nicho, et al. are talking about a custom Person/Lead String field. Not a CO, that's way beyond this task.

In fairness, though, part of the exchange above is off-topic and understandably confused you.

After you create a String field (in Admin » Field Management) it's available as {{lead.Whatever Field Name}} in emails.

You would set that {{lead.Whatever Field Name}} as the src of an <img> tag. Not the href of an <a> tag -- that would make it the destination of a link click, when what you want is to pull the image into the email.

It's true that if you include the protocol inside a token value (as opposed to outside) and then use the token as an href, the link won't be tracked. But that's different matter, really.

2 replies

New Participant
March 30, 2018

You could create a custom url or string field in field management.

Then populate the lead's new field with the dynamic bar code's url (taken from the bar code image itself in Design Studio) via a list import.

Then use that new lead field as a token in your email.

Tom Kerlin
SanfordWhiteman
New Participant
March 30, 2018

Not if leads don't have an assigned image.

I assume these are to be given out to the first 100, not a specific 100.

March 30, 2018

I do have the list of people who need to receive and email with a bar code.

SanfordWhiteman
New Participant
March 30, 2018

You could only send them a unique asset from the "stack" if you also used a webhook to keep a counter. Otherwise the system wouldn't know to give the 3rd lead image #3, etc.