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amishra
New Participant
August 23, 2023
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Dynamic content - Non Marketo landing pages

  • August 23, 2023
  • 2 replies
  • 2419 views

Hi All,

 

Curious to know is there a way to personalize the website (wordpress) block based on lead stage in Marketo. +

For instance show a different CTA to MQL leads than SQL leads.

 

Regards

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Best answer by SanfordWhiteman

Yes. You can leverage my custom Pre-Fill JS solution (search past posts for links) to manipulate any content you want on non-Marketo pages. They just need to share a domain suffix with a Marketo LP domain, i.e. www.example.com  and pages.example.com share example.com.

2 replies

Darshil_Shah1
Darshil_Shah1
Community Manager
August 23, 2023

@amishra, here's the link for your ready reference: https://blog.teknkl.com/pre-fill-any-site-any-form/

 

You can also explore the Web Personalization (RTP) module of Marketo to deliver personalized web experiences to your web visitors based on their marketing data (stage, persona, etc.). You'd need to deploy the RTP JS on your website and create the required web segments and campaigns for personalization. Worth mentioning that this module isn't included in the standard subscription bundle and needs to be purchased separately.

    SanfordWhiteman
    SanfordWhitemanAccepted solution
    New Participant
    August 23, 2023

    Yes. You can leverage my custom Pre-Fill JS solution (search past posts for links) to manipulate any content you want on non-Marketo pages. They just need to share a domain suffix with a Marketo LP domain, i.e. www.example.com  and pages.example.com share example.com.

      Jo_Pitts1
      Jo_Pitts1
      Community Manager
      August 23, 2023

      @amishra and @sanfordwhiteman ,

      and FWIW - I have done exactly that.  Load a hidden Marketo form onto the website, prefill it, and use the contents to control what the CMS pulls.

       

      The client was blown away.

       

      Cheers

      Jo

       

      SanfordWhiteman
      SanfordWhiteman
      New Participant
      August 23, 2023

      No need for a form even. You have the fields in JS either way.

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