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Karen_Vuong
Karen_Vuong
New Participant
June 27, 2022
Question

Dynamic preheader solution?

  • June 27, 2022
  • 1 reply
  • 4505 views

Looking for alternative solutions to adding dynamic preheader text. Our emails must be bilingual, so dynamic content is ideal. What workarounds are others using to solve this problem?

1 reply

Darshil_Shah1
Darshil_Shah1
Community Manager
June 27, 2022

Are you using anything at present to populate the dynamic pre-header text?

 

One way is to use the velocity/other custom my/person tokens to personalize the pre-header text, refer this post from Courtney here.

 

Jo_Pitts1
Jo_Pitts1
Community Manager
June 27, 2022

@darshil_shah1 ,

Courtney's approach is solid... BUT it can lead to confusion as the email editor also has a location to enter pre-header text now.  As long as users are well trained to NOT use Marketo's built in pre-header 'editor' then it can work fine.  It also burns a segment!

 

I like the Velocity approach you proposed.  But then again, those who know me will find that unsurprising :)!

 

Cheers

Jo

 

 

Darshil_Shah1
Darshil_Shah1
Community Manager
June 28, 2022

Yes thank you, @jo_pitts1! The OOTB built-in pre-header in Marketo must not be used with this as it’ll be added before the invisible span pre-header in-case both are used in the email.

 

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