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Harish_Gupta6
Harish_Gupta6
New Participant
August 23, 2017
Solved

Email Delivered and Email Bounced for same Email

  • August 23, 2017
  • 1 reply
  • 2317 views

Hi ,

I was checking the lead activity log and found the below activities:

Jun 7th: Email Bounced

Jun 7th: Delivered Email

Jun 7th : Send Email

How Marketo is receiving both Delivered and Bounced token together at same time for same asset?

Thanks

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Best answer by Steven_Vanderb3

You should go by the disposition of the bounce.  In Marketo reporting that is considered to be a bounce at the end of the day, not a delivery.

1 reply

SanfordWhiteman
SanfordWhiteman
New Participant
August 23, 2017

Delivery means the initial SMTP connection to the recipient's MX was successful.

A bounce can occur at a second hop ("out-of-band") between the MX and subsequent servers. This is generally due to poor configuration of the recipient's infrastructure, but it does happen.

Harish_Gupta6
Harish_Gupta6Author
New Participant
August 23, 2017

Hi @Sanford Whiteman,

Thanks for the reply. So shall I consider the lead email id as valid?

Thanks

Harish Gupta
Steven_Vanderb3
Steven_Vanderb3Accepted solution
New Participant
August 23, 2017

You should go by the disposition of the bounce.  In Marketo reporting that is considered to be a bounce at the end of the day, not a delivery.

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