Email Delivered and Email Bounced for same Email | Community
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Harish_Gupta6
Harish_Gupta6
Level 6
Aug 23, 2017 2:47 AM UTC
Solved

Email Delivered and Email Bounced for same Email

Hi ,

I was checking the lead activity log and found the below activities:

Jun 7th: Email Bounced

Jun 7th: Delivered Email

Jun 7th : Send Email

How Marketo is receiving both Delivered and Bounced token together at same time for same asset?

Thanks

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Steven_Vanderb3
Steven_Vanderb3Accepted solution
Level 9
Aug 23, 2017 1:14 PM UTC

You should go by the disposition of the bounce.  In Marketo reporting that is considered to be a bounce at the end of the day, not a delivery.

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4 replies

SanfordWhiteman
SanfordWhiteman
Level 10
Aug 23, 2017 3:13 AM UTC

Delivery means the initial SMTP connection to the recipient's MX was successful.

A bounce can occur at a second hop ("out-of-band") between the MX and subsequent servers. This is generally due to poor configuration of the recipient's infrastructure, but it does happen.

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Harish_Gupta6
Harish_Gupta6Author
Level 6
Aug 23, 2017 11:42 AM UTC

Hi @Sanford Whiteman,

Thanks for the reply. So shall I consider the lead email id as valid?

Thanks

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Harish Gupta
Steven_Vanderb3
Steven_Vanderb3Accepted solution
Level 9
Aug 23, 2017 1:14 PM UTC

You should go by the disposition of the bounce.  In Marketo reporting that is considered to be a bounce at the end of the day, not a delivery.

Translate
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