Email domain change - Deliverability Issues? | Community
Skip to main content
MERGE_User_Admi
MERGE_User_Admi
Level 1
Feb 4, 2020 4:03 PM UTC
Question

Email domain change - Deliverability Issues?

If a company sent there emails from one domain; then chose to switch it to another domain would that now affect the successful delivery of emails from the company? Will there be deliverability issues?

How do I not have deliverability issues with the change?

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

2 replies

Abhinav_saini01
Level 1
Feb 5, 2020 9:21 AM UTC

There would not be issue but you need to work on IP warming first with most engaged customers and further you can go ahead with blasts. 

Translate
SanfordWhiteman
SanfordWhiteman
Level 10
Feb 4, 2020 7:49 PM UTC

The question is overbroad, so not possible to give a single answer.

 

If you set up DKIM properly (and SPF, only if you're using a branded sender domain) and are sending from the same, i.e. already-warmed, server IP, then a low-volume send after an overnight switch might be fine.  But you should not start blasting overnight, start with your most engaged recipients as with a typical warming approach.  And I'd advise making the domain switch itself clear in the Subject: line, even a loyal reader will be put off by a seemingly unsolicited email that doesn't explain that there was a rebrand.

Translate
    Terms & ConditionsAccessibility statement

    Loading footer...