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Email engagement
Hi there.
What exactly is an email "engagement"? I'm interested in how many people took action. Is there an easy way to get that metric?
Thanks.
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What do you mean by took action?
The engagement metric is a marketo score that takes into account opens, clicks, success and unsubs. Check it here for more information: https://experienceleague.adobe.com/docs/marketo/using/product-docs/email-marketing/drip-nurturing/reports-and-notifications/understanding-the-engagement-score.html
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