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Anonymous
May 25, 2016
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Email Insights

  • May 25, 2016
  • 2 replies
  • 4006 views

Will the new Email Insights analytics apply to both Traditional Email as well as the Email channel? We use Traditional Email exclusively in Content Programs for more control in Engagement Programs. If the new Insights only to apply to the Email channel, we won't see much benefit. Anyone else facing this issue or know how Insights will apply? Thanks.

Mike

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Best answer by

Hi Mike,

Email Insights applies to any email that Marketo can send, regardless of source campaign/program.

You will be able to use Custom Dimensions to optionally specify "channel" if you did want to breakdown data by, or filter by only Email Batch channel for example.

Brian Theodore

Director of Product Management, Analytics

Marketo

2 replies

A
Anonymous
Accepted solution
May 26, 2016

Hi Mike,

Email Insights applies to any email that Marketo can send, regardless of source campaign/program.

You will be able to use Custom Dimensions to optionally specify "channel" if you did want to breakdown data by, or filter by only Email Batch channel for example.

Brian Theodore

Director of Product Management, Analytics

Marketo

A
Anonymous
May 26, 2016

So very glad to hear this Brian! Can't wait to get the full brief.

Grégoire_Miche2
Grégoire_Miche2
New Participant
May 25, 2016

Hi Mike,

My understanding is that it will apply to all email assets, so whether the emails sit in a standard program or in an email program makes no difference.

You will be able to filter by channel though, and also it will be possible to filter out operational emails or emails sent through trigger campaign or emails sent through batch campaigns. So it will be very easy to report on exactly what you need.

-Greg

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