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pierceu25628284
New Participant
August 31, 2017
Question

Email Marketing Benchmark Study

  • August 31, 2017
  • 12 replies
  • 6006 views

I'm conducting a Marketo email marketing benchmark study that hopes to establish some benchmarks amongst Marketo users on email performance, email creation, email process and team structure.

Would love it if you have 5 minutes if you could participate: 2017 Marketo Email Marketing Benchmark Report Survey

Many thanks in advance! If you complete the survey we will make sure you email you a copy of the report when it's complete.

Cheers!

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    12 replies

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    pierceu25628284Author
    New Participant
    October 23, 2019

    Just wanted to let everyone know that we have finalized the benchmark study and you can download it here.

    Thanks for everyone's participation again this year - we had hundreds of people who submitted and I think got from really cool insights for the study.

    Let me know what you think.

    P
    pierceu25628284Author
    New Participant
    January 29, 2019

    Hey everyone - we are back for the second year and hope that you guys. We want to do this as an annual study that everyone can use to benchmark their email performance. Would really appreciate if you guys could take a few minutes to have your say. We'll make sure you receive a copy by completing the survey.

    Survey link here: 2019 Marketo Email Marketing Benchmark Report Survey

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    pierceu25628284Author
    New Participant
    September 6, 2018

    Hey everyone!

    This took us way longer than we hoped to pull it together, but the report is available for download here.

    Thanks to everyone who filled out the survey!

    Cheers!

    E
    elena.abramova
    New Participant
    September 7, 2018

    This is super helpful, thank you @Pierce Ujjainwalla​!

    Douglas_Meierdi
    Douglas_Meierdi
    New Participant
    September 7, 2017

    Just took it - looking forward to the results.

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    pierceu25628284Author
    New Participant
    September 18, 2017

    Awesome! Thanks Doug. We are going through the data now and are in the process of preparing the report. It should be ready shortly.

    Chris_Johnston
    Chris_Johnston
    New Participant
    September 5, 2017

    Thanks for doing this Pierce. Look forward to seeing the results.

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    pierceu25628284Author
    New Participant
    September 7, 2017

    Thanks Chris - we're going to leave the benchmark open for the next week or so and then compile all the data. So far we've got a great data set and I think it will be really interesting to see the results!

    A
    Anonymous
    September 3, 2017

    Filling out now.

    Suggestion - Have the survey respondent start the email performance report (all-time) prior to starting the survey - my report took about 15 minutes to run

    I added some comments to the survey as well.  Thanks for doing this.

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    pierceu25628284Author
    New Participant
    September 7, 2017

    Hey Eric,

    Thanks for participating and leaving such great feedback in the survey. Much appreciated! I know for people with large databases who send lots of emails that email performance report can take a while to load. Good idea to give people a heads up to run that first.

    Devraj_Grewal
    Devraj_Grewal
    New Participant
    August 31, 2017

    Just took it, happy to help.

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    pierceu25628284Author
    New Participant
    September 7, 2017

    Thanks Devraj!

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