Email Performance, a discrepancy in numbers | Community
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RaulEr
RaulEr
New Participant
December 13, 2023
Question

Email Performance, a discrepancy in numbers

  • December 13, 2023
  • 1 reply
  • 1985 views

Hi guys!

 

I'm using the Email Performance report from the Analytics tab.

 

So, in the Setup tab, I set the "Sent Date" to This Year, then I added the filter "Opened Email" while Email is any. Then I added the constraint "Is Mobile Device" as true and it showed me a total send of 556,993 and a 37% in the Open Rate.

 

Then I wanted to know the number of non-mobile people who opened our emails, so I switched the true for a false in the "Is Mobile Device" constraint. Now with only changing that, it showed a total send of 5,147,980 and a 38,4% on the Open Rate.

Why it is showing a different Total Send number?

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1 reply

Darshil_Shah1
Darshil_Shah1
Community Manager
December 14, 2023

Well, if I'm not missing anything here, then the number changed as per the criteria (constraint, to be precise) in the filter from opened from a mobile device to opened not from a mobile device. Emails with activities as per the set smart list and setup in the report would only be shown in the email performance report.

RaulEr
RaulErAuthor
New Participant
December 14, 2023

Thanks Darshil.

 

So is there a way I can get a list of all emails delivered in the year, and add a "is mobile device" column so I can filter it in an Excel spreadsheet?

 

Or is there an easier way to get this information within Marketo?

SanfordWhiteman
SanfordWhiteman
New Participant
December 14, 2023

So is there a way I can get a list of all emails delivered in the year, and add a "is mobile device" column so I can filter it in an Excel spreadsheet?

Email Delivered ages out of the logs after 90 days, so no.

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