Email Performance Report vs. Landing Page Performance Report | Community
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K
kellye
New Participant
February 19, 2021
Question

Email Performance Report vs. Landing Page Performance Report

  • February 19, 2021
  • 3 replies
  • 3138 views

Has anyone found a variance between the Email Performance Report and the Landing Page Performance Report? I ran both reports in the same program, but on the Email Performance, it is showing 692 unique people visited our Landing Page URL, but on the Landing Page Performance, it is only showing 270 total views. Shouldn't those two numbers match?

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3 replies

Boorsu_Gangadha
Boorsu_Gangadha
New Participant
February 22, 2021

Email perf report shows Opens and CTORs, Deleverability rate of the email and Landing page perf reports shows total views and Net new names.

Gangadharam BoorsuSr. Marketing Technology AI engineer
Katja_Keesom
Katja_Keesom
Community Manager
February 22, 2021

Hi Kelly,

In addition to the previous comments, your Email Performance Report will show clicks on all links, so they may not be clicks to your landing page at all. Generally there are at least a few more links in your email than just your LP. Your Email Link Performance Report will give you a better insight of how many people actually clicked on the specific link of your landing page, but as the others said it will most likely still not fully reconcile.

C
Chandan1-2
New Participant
February 19, 2021

HI Kelly,

 

In this case, I can say that the clicks count that EPR is showing is the combination of real and Bot clicks. And Landing page performance is showing the actual visits count.

 

Thanks,

Chandan Singh
    SanfordWhiteman
    SanfordWhiteman
    New Participant
    February 20, 2021
    In this case, I can say that the clicks count that EPR is showing is the combination of real and Bot clicks. And Landing page performance is showing the actual visits count.

    That's not really it.  They both reflect a mixture of automated scanning traffic and human traffic. They are simply measuring different activities.

     

    EPR is measuring clicks that may or may not result in pageviews (some mailscanners do pageviews, too, some don't).

     

    LPPR is measuring pageviews.

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