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Györke_-_Szasz_
Györke_-_Szasz_
New Participant
June 3, 2022
Solved

email sequence or engagement program?

  • June 3, 2022
  • 1 reply
  • 2989 views

I would like to set up a campaign with the following details
- someone downloads an ebook, and starts to receive emails at least every 3 days.
- We don't send out emails on Saturday and Sunday
- we have a communication limit of 2 emails/per week 
- if we have a webinar invitation email, it is always prioriy, so needs to be send out, and this flow should wait
- If someone qualifies to MQL immediately must leave the flow
- if unsubscribe, also leave the flow
- if someone subscribes for a webinar (this email invitation is outside of this flow) immediately must leave the flow

My first idea was to solve it with an engagement program, but if I set 3 days in the cast, it won't give the result as I want

Here you have the scenario that we should have, and the second one is the Mo-We-Fr engagement program
How can I solve the first scenario? I think it is not possible with an engagement program. If I do it with 3 days delay, as far as I remember I can set the day which can be included. How can I set that the people who qualify to mql or register for a webinar will leave the flow?
If I do it with engagement program, we have generally 5 days delay which is a lot

 

Thanks for your help

Kata

 

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Best answer by Darshil_Shah1

What if you set the EP stream's cadence to run daily on weekdays, and add a wait step of 3 days in the nurture inbound entry campaign that triggers off when someone downloads the ebook? The nurture inbound entry campaign will add person to the engagement program after the wait step.

 

The same 3 days wait step and the flow steps to change the EP cadence to Pause and then Normal after the wait step should also be added after the send email flow step in the campaigns that send the nurture email (these send email campaigns will be in the individual default programs, one for each nurture content offer, and these default programs will be used in the EP's stream). The flow of send email campaigns should look like below:

Alternatively, you can also create a single campaign with flow step 2 through 4 that can be requested by all the send email campaigns, in that case the send email campaigns will have 2 flow steps - "Send Email" and "Request Campaign". This would be much cleaner.

 

You can create the watchdog trigger campaigns that'd change member's engagement program cadence to Paused or Normal when they become in-eligible or re-eligible for receiving the nurture content respectively based on the criteria you listed in the question. Ensure that you add flow step in the ineligibility watchdog campaign to remove people from the wait step so that cadence does not get switched back to Normal after the wait for 3 days step.

 

I think this should work, but let me know if I'm missing anything or in-case if you have any questions. 🙂

1 reply

Darshil_Shah1
Darshil_Shah1Accepted solution
Community Manager
June 3, 2022

What if you set the EP stream's cadence to run daily on weekdays, and add a wait step of 3 days in the nurture inbound entry campaign that triggers off when someone downloads the ebook? The nurture inbound entry campaign will add person to the engagement program after the wait step.

 

The same 3 days wait step and the flow steps to change the EP cadence to Pause and then Normal after the wait step should also be added after the send email flow step in the campaigns that send the nurture email (these send email campaigns will be in the individual default programs, one for each nurture content offer, and these default programs will be used in the EP's stream). The flow of send email campaigns should look like below:

Alternatively, you can also create a single campaign with flow step 2 through 4 that can be requested by all the send email campaigns, in that case the send email campaigns will have 2 flow steps - "Send Email" and "Request Campaign". This would be much cleaner.

 

You can create the watchdog trigger campaigns that'd change member's engagement program cadence to Paused or Normal when they become in-eligible or re-eligible for receiving the nurture content respectively based on the criteria you listed in the question. Ensure that you add flow step in the ineligibility watchdog campaign to remove people from the wait step so that cadence does not get switched back to Normal after the wait for 3 days step.

 

I think this should work, but let me know if I'm missing anything or in-case if you have any questions. 🙂

Györke_-_Szasz_
Györke_-_Szasz_Author
New Participant
June 5, 2022

Hi Darshil
I appreciate your answer, it perfectly makes sense. I learnt something again
Regards Kata

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