Emails going to Junk Folder in Hotmail | Community
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Anonymous
May 4, 2017
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Emails going to Junk Folder in Hotmail

  • May 4, 2017
  • 1 reply
  • 4947 views

All of our emails are going to a Junk Folder in Hotmail accounts. Wondering if anyone has experienced the same issue and how do you deal with that.

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    If you don't use a deliverability tool like Litmus I strongly recommend that you look into it.  Email Testing and Rendering Previews - Litmus   Yes it will cost a small amount of money but it is absolutely worth it!   Your emails going into the Junk Folder can happen for a wide variety of reasons.   I'd recommend looking more closely at your email deliverability rates in Marketo.   You should also do an analysis of people in your Marketo database with a email @hotmail.com -- run a report and do a spot check on deliverability error codes.    If you are seeing a lot of error code of 550-559 you maybe repeatedly sending to what appears to be a "bad email address" from a system perspective.  Marketo does offer some protection for this -- however, I don't know how many times Marketo will attempt to send to an address with 550 deliverability error code before it sees it as an undeliverable address.  I'd recommend logging a support ticket and have a conversation with Marketo support - and give them a copy of the report on hotmail accounts going to spam.  If you have hit a SPAM trap Marketo may be able to do to help you resolve any issue that could impact sender reputations.

    Here is some info you may find helpful:  What Those SMTP Error Codes Mean and Why You Should Care | Getting Email Delivered

    1 reply

    A
    Anonymous
    Accepted solution
    May 4, 2017

    If you don't use a deliverability tool like Litmus I strongly recommend that you look into it.  Email Testing and Rendering Previews - Litmus   Yes it will cost a small amount of money but it is absolutely worth it!   Your emails going into the Junk Folder can happen for a wide variety of reasons.   I'd recommend looking more closely at your email deliverability rates in Marketo.   You should also do an analysis of people in your Marketo database with a email @hotmail.com -- run a report and do a spot check on deliverability error codes.    If you are seeing a lot of error code of 550-559 you maybe repeatedly sending to what appears to be a "bad email address" from a system perspective.  Marketo does offer some protection for this -- however, I don't know how many times Marketo will attempt to send to an address with 550 deliverability error code before it sees it as an undeliverable address.  I'd recommend logging a support ticket and have a conversation with Marketo support - and give them a copy of the report on hotmail accounts going to spam.  If you have hit a SPAM trap Marketo may be able to do to help you resolve any issue that could impact sender reputations.

    Here is some info you may find helpful:  What Those SMTP Error Codes Mean and Why You Should Care | Getting Email Delivered

      A
      Anonymous
      May 8, 2017

      Thanks, Heidi, we'll give it a try.

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