Embedding YouTube Video in email

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I am new to Marketo and trying to create my first email campaign. In the email I am developing I would like to embed a YouTube video. How to I go about adding the video to the email? Thank you!

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JohnCl9Accepted solution

Employee

Hi Amy,

The usual suggestion for doing this is to include a screenshot of the video in your email and then wrap that with a link to the actual video. This will take leads directly to your video from the email. I don't believe it's possible to have the video actually play right there in the email client.

John

A

Anonymous

Does any one have a suggestion or best practice in regard to whether to the video should be auto play (with sound) when the image of video is clicked from the email/

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SanfordWhiteman

Level 10

IMO, nothing is gained by autoplay and much is lost. If a user has a standard workflow of rotate or resize screen --> turn down volume or plug in phones --> press play, you're just going to annoy them. Plus mobile kills autoplay, anyway. Just make sure your player controls are user-friendly.

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Kenny_Elkington

Level 10

Email clients generally forbid the <object> or <video> tags to embed videos into HTML, so even if you added the required code, it would be unable to play. This can also have a deleterious effect on deliverability, as it is more likely to be flagged as spam.

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J

JohnCl9Accepted solution

Employee

Hi Amy,

The usual suggestion for doing this is to include a screenshot of the video in your email and then wrap that with a link to the actual video. This will take leads directly to your video from the email. I don't believe it's possible to have the video actually play right there in the email client.

John

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