Emoji support in email subject lines | Community
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A
Anonymous
May 7, 2015
Duplicate

Emoji support in email subject lines

  • May 7, 2015
  • 3 replies
  • 2568 views

Emojis are not a documented supported feature in Marketo, and while they aren't for every audience there are a lot of promising test results that show they can be effective at helping emails stand out.

Many benefits to using emojis are outlined in this Marketo blog post:
blog.marketo.com/2015/05/marketers-rejoice-emoji-marketing-is-here.html

It would be great to have this as a supported feature. Other ESPs have recently introduced support for emojis and initial test results and it's something I would like to be able to test out in Marketo. Vote this up if you feel the same.

    3 replies

    abruning
    abruning
    New Participant
    April 15, 2020

    This initiative still needs to be improved. It should be EASY for us to add emojis into subject lines. It's not sufficient that there are complicated work arounds. 

    K
    kh-lschutte
    New Participant
    February 7, 2020
    No text available
    A
    Anonymous
    November 17, 2015

    I don't understand why this "Idea" is in category "Already has it (Partially)"; that categorization is inaccurate.

    The ask here is for Marketo to support UTF-8 Version 8.0 character sets throughout the product, not just in subject lines but in the email body as well. Currently that does not work.

    Some other ESPs are perfectly capable of sending emails with Emoji UTF-8 characters. Here are a few:

    Campaign Monitor: How To Use Symbols in Email Subject Lines | Campaign Monitor

    Mail Chimp: How We Set Up Emoji Support for Subject Lines | MailChimp Email Marketing Blog

    This feature is also supported by Hubspot and Pardot.

    This is one of 3 ideas asking for the same thing, that should be merged in the ideas portal by Marketo Product management.

    Here is a video demonstrating the lack of UTF-8 character set support in Marketo:

    marketo support - UTF-8 characters being lost - YouTube

    A
    Anonymous
    March 3, 2016

    Here's the Marketo reason for the status:   . It's sort of supported but not fully, which is frustrating that you can't vote it up.

    Terms & ConditionsAccessibility statement

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