Emojis in Marketo Email Subject Line | Community
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roadshowhannah
Level 2
Oct 26, 2021 3:57 AM UTC
Solved

Emojis in Marketo Email Subject Line

Hi Everyone,

I'm am experienced email marketer, but new to the Marketo platform.

Wondering if you have any suggestions on using/placing emojis into the email subject line?

Look forward to hearing what your preferences and best practices are.

 

Thanks,

Hannah 

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3 replies

A_White10
Level 1
Apr 27, 2023 8:56 PM UTC

Thought this would be helpful to note regarding emoji's in subject lines:

If you have punctuation marks in your subject line, it could impact the emoji rendering. I've found that if you strip out punctuation marks and send yourself a test with characters and the emoji token only, then it should render correctly. For some reason, you can then add the punctuation marks back in and the emoji will render as expected. 

 

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SanfordWhiteman
SanfordWhiteman
Level 10
Apr 27, 2023 9:00 PM UTC
Non-ASCII punctuation marks (not all punctuation marks) need to be Q-encoded. See https://nation.marketo.com/t5/product-blogs/once-you-manually-q-encode-an-emoji-in-a-marketo-subject-line/ba-p/334532
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SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
Oct 26, 2021 4:50 AM UTC

Yes indeed: https://nation.marketo.com/t5/product-blogs/yes-virginia-you-can-use-emojis-in-marketo-subject-lines/ba-p/318398#M1960

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