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Anonymous
March 31, 2017
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Engagement Program Emails with Different Send Times

  • March 31, 2017
  • 2 replies
  • 5313 views

I need to set up an engagement campaign that sends 2 emails: 1 early in the morning on Mondays and 1 later in the days on Thursdays. Since each stream cadence is set to a specific day and time, I am not sure how to do this. I thought of 2 ways to make it work, but would like another opinion on what the best option is.

Option 1:

Add the Monday emails to Stream 1 and the Thursday emails to Stream 2.  Create a campaign that switches them between streams. When the person receives Email 01 from Stream 1, add them to Stream 2. When they receive Email 01 from Stream 02, add them back to Stream 1.

Option 2:

Create 2 Engagement programs. Program 1 sends the Monday emails and Program 2 sends the Thursday emails.

If there are better options than these, I would love to hear suggestions. Perhaps an engagement program isn't even the best program type to use.

Thanks guys!

- Nick

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    Best answer by Grégoire_Miche2

    HI Nick,

    If you want to do it with EP's use only 1 EP with 2 streams, at least is will guarantee that your lead is not in both streams at the same time.

    But really, I would rather use a simple flow here: you can use waits that wait until the next monday, your time then a second wait until the following thursdays, your time.

    -Greg

    2 replies

    Josh_Hill13
    Josh_Hill13
    New Participant
    March 31, 2017

    You could do this as you suggest.

    however, irregular cadence flows are best done within a smart campaign with Wait Steps. But maybe not in your particular use case.

    I suspect Option 2 is easier to manage if the same leads are in there. Switching leads back and forth is error prone.

    Dan_Stevens_
    Dan_Stevens_
    New Participant
    March 31, 2017

    I agree with Josh here - I wouldn't even use an EP for this.  Especially since all three of your casts are now being done within a single smart campaign in a single program (vs. three separate programs in an EP).  Which also clouds reportability and content attribution/success.

    If you were to do this as three separate programs within the EP, I would do it as follows. Assuming that your defined cadence is setup as "Every week on Monday @ 12:05am", the three "send email" smart campaigns would look like this (sent over the course of three weeks):

    Program 1:

    This will go out on Monday at 12:05am

    Program 2:

    This will go out on Thursday at 1:00pm

    Program 3:

    No wait step is necessary here since it will be sent during the week 3 cadence at 12:05am on Monday

    Now if this needs a more aggressive series of casts - where the Thursday email is sent the same week as the Monday email, you can potentially combine Program 1 and Program 2 into a single program (but still deal with the reporting/attribution I mentioned initially - which may not be a big deal since the second program/email is just a teaser):

    Program 1:

    Grégoire_Miche2
    Grégoire_Miche2Accepted solution
    New Participant
    March 31, 2017

    HI Nick,

    If you want to do it with EP's use only 1 EP with 2 streams, at least is will guarantee that your lead is not in both streams at the same time.

    But really, I would rather use a simple flow here: you can use waits that wait until the next monday, your time then a second wait until the following thursdays, your time.

    -Greg

    A
    Anonymous
    March 31, 2017

    Hi Greg,

    Thanks for your response. Just to clarify, when you say "use a simple flow", do you mean to use a Default program with an Email Blast channel rather than an EP?

    Grégoire_Miche2
    Grégoire_Miche2
    New Participant
    March 31, 2017

    Use a default program type (and not an email type). The channel you want to use is the one that seems the most appropriate (which are not always the ones that come with Marketo by default ) and then add your 2 emails and the smart campaign in this program.

    -Greg

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