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Andrea_Lechner
New Participant
July 1, 2013
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Engagement Programs - A/B Testing

  • July 1, 2013
  • 12 replies
  • 3598 views
How is the best way to incorporate A/B email testing within the Engagement Module?

The best solution I can figure out is to direct that email to a program's smart campaign and let the smart campaign do the 50/50 email split testing.

Am I missing a better way?  Thx, Andrea
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Best answer by
That is exactly how you will do it!

12 replies

August 9, 2013
So to do A/B testing in the engagement program streams you have to do it through smart campaigns? 

Would it be: Smart List - Member of Engagement Program
                      Flow - (email choices with random samples)
And then do you just not schedule it?

Thanks!

Accepted solution
July 1, 2013
That is exactly how you will do it!