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A
Anonymous
July 11, 2016
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Engagement programs - remember content?

  • July 11, 2016
  • 1 reply
  • 2706 views

I am in a process to split a single nurture program that serviced three regions into three seperate regional nurture programs. The content will initially be the same for the new programs as in the old program. Optimization will come later. Of note, we send all nurture emails from seperate content programs.We never store the emails within the engagement program itself, but call on seperate send campaigns within the content programs. (each piece of content gets its own program)

So, the question I have is this...

There are several thousand people in various stages of the existing nurture program with each having been sent a varying number of emails within the stream. If I migrate these people to their new engagement program (with the same content), will Marketo "remember" the emails each lead was previously sent  and not attempt to send again?

Thanks,

-Michael.

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Best answer by Dory_Viscoglio

Hey Michael, as long as you're making a person a member of your content programs at the time of each send (this should already be happening), Marketo will skip that content program anytime it is encountered in the future. So, as long as you're using the same content programs in your new EPs you should be fine.

1 reply

Dory_Viscoglio
Dory_ViscoglioAccepted solution
New Participant
July 11, 2016

Hey Michael, as long as you're making a person a member of your content programs at the time of each send (this should already be happening), Marketo will skip that content program anytime it is encountered in the future. So, as long as you're using the same content programs in your new EPs you should be fine.

A
Anonymous
July 11, 2016

Thank you Dory. That's what I suspected. Yes, I always change status to member (even though it should be automatic) when I send a nurture email from that program. Thanks for your reassurance.

Dory_Viscoglio
Dory_Viscoglio
New Participant
July 11, 2016

Hey Michael, I prefer that it doesn't change automatically cause otherwise for other programs we'd have hundreds of thousands of people added to every SFDC campaign But glad that helps!

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