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Mark_McGriff
New Participant
April 29, 2021
Solved

Engagement Score question

  • April 29, 2021
  • 1 reply
  • 2280 views

Marketo says “The engagement score makes it easy to see how effective the content in your engagement program is. The score ranges from 0 to 100. ”

 

https://docs.marketo.com/display/public/DOCS/Understanding+the+Engagement+Score#:~:text=The%20engagement%20score%20makes%20it,ranges%20from%200%20to%20100.&text=To%20give%20people%20a%20chance,72%20hours%20after%20each%20cast.

 

But on this lead, Engagement is 150

 

 

How is that possible? 

 

thanks in advance, Mark

 

Best answer by JessicaMeyers

Hey Mark, 


The docs article you linked is looking at the "engagement score" as it relates to an engagement program. The Individual engagement score within Marketo Sales Insight is a combination of Priority & Urgency, which are explained here.

 

In short - two different engagement scores, for two different features. 

 

Hope that helps! 

1 reply

JessicaMeyers
JessicaMeyersAccepted solution
New Participant
April 29, 2021

Hey Mark, 


The docs article you linked is looking at the "engagement score" as it relates to an engagement program. The Individual engagement score within Marketo Sales Insight is a combination of Priority & Urgency, which are explained here.

 

In short - two different engagement scores, for two different features. 

 

Hope that helps! 

Mark_McGriff
New Participant
April 29, 2021

It does, Jessica! 

 

thank you so much! M~