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Mark_McGriff
Level 3
Apr 29, 2021 1:13 PM UTC
Solved

Engagement Score question

Marketo says “The engagement score makes it easy to see how effective the content in your engagement program is. The score ranges from 0 to 100. ”

 

https://docs.marketo.com/display/public/DOCS/Understanding+the+Engagement+Score#:~:text=The%20engagement%20score%20makes%20it,ranges%20from%200%20to%20100.&text=To%20give%20people%20a%20chance,72%20hours%20after%20each%20cast.

 

But on this lead, Engagement is 150

 

 

How is that possible? 

 

thanks in advance, Mark

 

JessicaMeyers
JessicaMeyersAccepted solution
Level 3
Apr 29, 2021 2:25 PM UTC

Hey Mark, 


The docs article you linked is looking at the "engagement score" as it relates to an engagement program. The Individual engagement score within Marketo Sales Insight is a combination of Priority & Urgency, which are explained here.

 

In short - two different engagement scores, for two different features. 

 

Hope that helps! 

2 replies

JessicaMeyers
JessicaMeyersAccepted solution
Level 3
Apr 29, 2021 2:25 PM UTC

Hey Mark, 


The docs article you linked is looking at the "engagement score" as it relates to an engagement program. The Individual engagement score within Marketo Sales Insight is a combination of Priority & Urgency, which are explained here.

 

In short - two different engagement scores, for two different features. 

 

Hope that helps! 

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Mark_McGriff
Level 3
Apr 29, 2021 2:54 PM UTC

It does, Jessica! 

 

thank you so much! M~

 

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