Events/Conversions from UA not working as expected in GA4 | Community
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DavidMa39
New Participant
July 5, 2023
Question

Events/Conversions from UA not working as expected in GA4

  • July 5, 2023
  • 1 reply
  • 1436 views

We have conversions that have been set up and tracking in Universal Analytics for years, and now after the GA4 migration are no longer working.

 

I can see the Marketo Form Listener & Marketo Successful Submit tags being fired when they are supposed to be, so it seems like things on the GTM side are working as expected.

 

Here is the event in GA4:

 

 

Any ideas why this event will not fire? Again, same exact setup as UA, but in GA4 will not work...

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1 reply

TheMichaelKopp
TheMichaelKopp
New Participant
July 5, 2023

I know this is orthogonal to the question, but after the debacle that is GA4, where it looks like Google only cares about helping you with stats around paid search campaigns, we made the switch to Matomo cloud. Alas, there are no native integrations but we're investigating zapier and other methods to integrate.

 

Not pitching that product specifically. There are plenty of other options out there.

Past the point of no return.
SanfordWhiteman
SanfordWhiteman
New Participant
July 5, 2023
Alas, there are no native integrations but we're investigating zapier and other methods to integrate.

To integrate what exactly?

 

You don’t need back-end work to send Matomo events corresponding to Marketo form events. Just as you wouldn’t with GA3/4, Clicky, etc.

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