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yukotakagi1
yukotakagi1
New Participant
October 1, 2021
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Executable Campaign - Parent token apply on Email

  • October 1, 2021
  • 3 replies
  • 5775 views

I'm trying to use an executable campaign to send out a welcome email to those who view various recorded webinars on our site.
When using an executable campaign, does my token used in email also inherit the parent value?

When I test it, the email's my-token takes the value set on the program itself, and not being overridden by the program where I'm calling this from.

 

What I want to do..

Call executable campaign from each of the webinar programs where we have tokens set for webinar names and urls.

Executable campaign is in another program, and email has my tokens for things like webinar names.

 

Flow - I use 2 execute campaign, and the one that's just value update which seems to work fine.

 

token set on parent campaign.

 

Should I just create a field that I can update in the flow before I send out an email and use that value in the token?

If anyone has good workaround, please let me know!

 

 

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Best answer by Kenny_Elkington

Please, open a case with support including the details of your campaign.  This is supposed to work as you expect.

3 replies

yukotakagi1
yukotakagi1Author
New Participant
October 18, 2021

I worked on this with support and wanted to give updates to the community.

 

Parent my token will not pass to the emails but the program token will.

 

So if it is something like program name or program description, you can plug it into emails.

 

    Michael_Florin-2
    Michael_Florin-2
    New Participant
    October 19, 2021

    Thanks for following up on this with Marketo Support!

     

    I find this mildly concerning, as I certainly would have expected the token environment to be handed down to the exec campaign for all potential uses. If I had to guess the reason, I'd say that executable campaigns are not supposed to send emails.

    markfarnell
    markfarnell
    New Participant
    October 7, 2021

    I had some feedback from Marketo on this via a similar case we were working on:

     

    'The ''Use Parent Campaign'' context allows you to use the parent Campaign my tokens in the FLOW Steps of the Executed campaign. Not in the Emails of the Executed Campaign.

     

    If you can get the value to move from the my.token to a lead.token via the flow, then I can't see why this wouldn't work tho; could be an interesting workaround.

     

    Kenny_Elkington
    Kenny_Elkington
    New Participant
    October 7, 2021

    This is not true, Mark.  Inherited tokens in executable campaigns are supposed to work in Emails.

    yukotakagi1
    yukotakagi1Author
    New Participant
    October 7, 2021

    I'm currently working through this with the support to get a clear answer on this but currently what @markfarnell is describing is how things are working for me. 

    adrianfraguela
    adrianfraguela
    New Participant
    October 5, 2021

    @yukotakagi1 are you doing "live" tests as in actually running through the programs as if you had viewed one of the webinars? 

    If you're sending samples it wouldn't use the context of the program that is calling the executable campaign.

    yukotakagi1
    yukotakagi1Author
    New Participant
    October 5, 2021

    Yes I did the "live" test. I've set it all up in prod, then just added smart list so that only my email address (or the variation of) would go through it to test. 

    Kenny_Elkington
    Kenny_ElkingtonAccepted solution
    New Participant
    October 5, 2021

    Please, open a case with support including the details of your campaign.  This is supposed to work as you expect.

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