Experience with Email Preheaders | Community
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Anonymous
November 11, 2016
Solved

Experience with Email Preheaders

Hello Marketo Nation!

Has anyone had experience adding email subheaders in Marketo? I'm curious if there are any articles, tutorials, or practices to implement these.

Thanks,

Jack

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Dayna_Wellman3
Dayna_Wellman3Accepted solution
Level 2
November 14, 2016

Hi Jack,

What is it you're looking for with pre-headers? We add an extra HTML table above our main content table for our pre-header. We have our clickable teaser text and the system token for the online version. The code that we use and what it looks like in an email is below.

<table width="550" border="0" cellpadding="5" cellspacing="0" align="center">

<tr>

<td align="center"><span style="font-family: Arial; font-size:10px; color:#000000;"><a href="#" style="color:#000000;" target="_blank">Register for Our Webinar Today</a> | <a href="{{system.viewAsWebpageLink}}" style="color:#000000;" target="_blank">View with Images</a></span></td>

</tr>

</table>

Let me know if this isn't what you were looking for.

Dayna WellmanCampaign Operations Consultant &#64; Etumos
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7 replies

Dayna_Wellman3
Dayna_Wellman3Accepted solution
Level 2
November 14, 2016

Hi Jack,

What is it you're looking for with pre-headers? We add an extra HTML table above our main content table for our pre-header. We have our clickable teaser text and the system token for the online version. The code that we use and what it looks like in an email is below.

<table width="550" border="0" cellpadding="5" cellspacing="0" align="center">

<tr>

<td align="center"><span style="font-family: Arial; font-size:10px; color:#000000;"><a href="#" style="color:#000000;" target="_blank">Register for Our Webinar Today</a> | <a href="{{system.viewAsWebpageLink}}" style="color:#000000;" target="_blank">View with Images</a></span></td>

</tr>

</table>

Let me know if this isn't what you were looking for.

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Dayna WellmanCampaign Operations Consultant &#64; Etumos
    Anonymous
    December 1, 2016

    Hi Dayna,

    This is very helpful! Question, in edit mode, do you select "view as web page" or do you leave that unselected? If we are using this code, do we need to select "View as web page"?

    Translate
    Dayna_Wellman3
    Dayna_Wellman3
    Level 2
    December 2, 2016

    Hey Jack,

    No, you wouldn't need to select "View as web page" in edit mode. The piece of code I gave you already has the View as Web Page System token in it. But you can delete the View with Images portion out of the piece of code I gave you if you want to use the one from Edit Mode.

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    Dayna WellmanCampaign Operations Consultant &#64; Etumos
    Anonymous
    November 14, 2016

    I'm having a bit more trouble than usual looking for support tickets or tutorials. Does anyone have any links or URLs to share for implementing preheaders?

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    Anonymous
    November 11, 2016

    Yes, preheaders. I will look into the tutorials. Thank you!

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    SanfordWhiteman
    SanfordWhiteman
    Level 10
    November 11, 2016

    (Question should be in Products rather than Marketing Central.)

    Do you mean preheaders? There are a bunch of Community threads on this topic.

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