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Anonymous
May 24, 2018
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External Unsubscribe Page in Email HTML Message

  • May 24, 2018
  • 1 reply
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Is it possible to set up the HTML Message in the Email Admin section to point to an external unsubscribe page? We built an unsubscribe preference center in our CMS and we would like to point to that and have that be the URL that shows up in the footer for all email templates. Is this possible or does it have to be a Marketo landing page?

I've been trying to follow this documentation: Edit the Unsubscribe Message - Marketo Docs - Product Documentation  and it doesn't say anything about it having to be a Marketo URL, but a lot of articles in the community seem to make it sound that way.

Thanks!

Courtney

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Best answer by Grégoire_Miche2

The previous owner of this Marketo instance had commented out the unsubscribe in the Admin, so I'm trying to reinstate it and build it from scratch using the below default:

<p><font face="Verdana" size="1">If you no longer wish to receive these emails, click on the following link: <a href="%mkt_opt_out_prefix%UnsubscribePage.html?mkt_unsubscribe=1&mkt_tok=##MKT_TOK##">Unsubscribe</a><br/></font></p>

When I try remove the UnsubscribePage.html and put in the new URL it doesn't work and is instead sending me to the default page which is the websites home page. This is the URL we are trying to send them to: https://www.microban.com/unsubscribe  instead of the UnsubscribePage.html.


Hi Courtney,

I am not sure that using the default unsubscribe if the best way to go... You can hard code an unsubscribe link in your email templates or use snippets instead.

Read this: The comprehensive guide to setting up the unsubscribe link

But if you really want to do so:

<p><font face="Verdana" size="1">If you no longer wish to receive these emails, click on the following link: <a href="microban.com/unsubscribe?mkt_unsubscribe=1&mkt_tok=##MKT_TOK##">Unsubscribe</a><br/></font></p>

-Greg

1 reply

Grégoire_Miche2
Grégoire_Miche2
New Participant
May 24, 2018

Hi Courtney,

You can put any URL you want, but you will kill your Marketo email unsub stats.

And also, you have to pay a lot of attention on how you reimport that data in Marketo for future emailing.

All in all, I really do not recommend to do this. Marketo is an excellent book of records for unsubscription, thanks to the durable unsubscribe and to the way the activity are logged and cannot be tempered with.

-Greg

    A
    Anonymous
    May 25, 2018

    Hi Greg,

    Thanks for getting back to me. Why exactly would unsubscribes not be tracked if it's just an external URL that is on our CMS, but the page has the munchkin tracking code and it is using an embedded Marketo form on the page to submit the unsubscribes? I feel like since those two things are in place, I'm not exactly understanding why unsubscribes wouldn't be tracked just because the page is hosted on our CMS and not within Marketo. What am I missing on this exactly?

    Thanks for helping me to understand.

    Courtney

    Amy_Goldfine
    Amy_Goldfine
    New Participant
    May 25, 2018

    Hi Courtney,

    I think what Greg means is that you lose the activity "unsubscribed from email" (unless someone unsubs directly from their email provider inbox). We have our own email preference center on a non-Marketo OP. Our developer coded it so that it updates all records with matching email addresses when someone changes subscription preferences or unsubscribes. But it is just dawning on me that maybe our email unsubscribe metrics are not accurate if Marketo can't track unsubscribes from a non-Marketo LP. Going to have to look into this myself!

    ~ Amy

    Amy GoldfineMarketo Champion &amp; Adobe Community Advisor
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