Facebook Lead Ads Form Fills and Trigger Tokens

Question

We have the Facebook lead ads integration set up and whenever someone fills out a leadgen form, the activity is passed along into Marketo with a unique leadgen ID for that person. We would like to post that leadgen ID into a person level field so we can sync it to SFDC. I have seen online that you can use trigger tokens for custom activities to stamp those values to a field, but I am not sure if the 'Filled out Facebook Lead Ads Form' trigger works in the same way as the custom activity triggers and works with these trigger tokens.

Any ideas on how to get that value from the activity into a person level field?

Michael_Florin-2 · Accepted Answer

I don't have a Facebook integration I can look at right now, but I have a LinkedIn Form integration. And here, the available trigger tokens look like this:

So here's what I recommend: Create a trigger campaign with "Fills out Facebook Lead Gen Form" as the trigger. And then add a Change Data Value Flow Step to the flow and see what tokens are available to you. You should be able to copy these into any Marketo field - and to SFDC from there.

PeeyushSachdeva · Answer

Hi @katyro2,

One approach that worked well for us was handling it upstream with middleware. Instead of relying on Marketo to surface the LeadGen ID, we used Tray.io to pull the activity data from Marketo and push it into SFDC at the record level using the Lead/Contact ID.

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