Skip to main content
ChristinaZuniga
ChristinaZuniga
New Participant
January 30, 2019
Question

Fake clicks from SPAM filters - is there an end in sight?

  • January 30, 2019
  • 25 replies
  • 13734 views

It looks like other systems are solving the issue of fake clicks, specifically ones that come occur because SPAM filters click every link to make sure none are malicious.

There is already an idea asking for this functionality: https://nation.marketo.com/ideas/7095#comment-35229

There are a few discussions that can help you identify if a click is real or fake: Bot or Not? – Are you suffering from ‘bot clicks’? Fake clicks followed by fake web visits Spam filters registering clicks?

This discussion is to generate ideas for how we (or engineers!!) can identify fake clicks to remove them from reporting. Things like...if you get an open or a click (or multiple clicks) before the email is delivered...it implies something!

@Amy Connor​ recommended all links clicked in the same minute be excluded - no human does that. Or excluding certain links like the header. (Christina here - why do we link the header if no one clicks it?!)

@Brooke Bartos​ pointed out that clicking every social link never happens IRL. Too true.

Do you have a suggestion? Jump in!

    25 replies

    Show previous replies
    Amy_Goldfine
    Amy_Goldfine
    New Participant
    January 30, 2019

    We don't have the granularity to view this in Marketo's UI, but my guess is that all link clicks are very close together in the same minute. Perhaps even in the same second. I don't think we can use that data in Marketo via the UI, but there must be a way for Marketo to see that on the back end! Our lead scoring is all messed up because of this, and it's giving false information to Sales—and making them not trust us!

    Amy GoldfineMarketo Champion & Adobe Community Advisor
      Chris_Wilcox
      Chris_Wilcox
      New Participant
      January 30, 2019

      Hey Amy,

      Not sure if it's a viable solution, but we have audience segments where auto-clicks are a HUGE problem. We've switched instead to utilizing the web page view activity to trigger those lead scoring and lead management workflows. We need to do some additional work on our end by filtering web page views using the querystring associated with particular campaigns, but we have found this to drastically cut down the false-click scoring. Our audience is B2B, and the technologies they use for SPAM monitoring do NOT appear (in my own experience) to trigger the Marketo "page view" activity to be trigger, or for GA data to be impacted. I've heard others on this board state differently, but that's our audience/experience. Message me if you want to chat through our solution.

      Thanks,

      Chris

      Terms & ConditionsAccessibility statement

      Loading footer...