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Nick_Deboo1
Nick_Deboo1
New Participant
May 15, 2018
Solved

Filter out email click bots

  • May 15, 2018
  • 3 replies
  • 9580 views

Hi

We have quite often bots clicking emails and we would like to filter these out.

We have in our smart list a filter that filters out "Clicked Link in Email" without "Opened Email". We noticed that these clicks are also 0-1 min after we sent the email. Can we filter these out in the smart list? The "date of activity" constraint in the "Clicked Link in Email" is only by date, not time....

Anyone other ideas?

Best answer by Dan_Stevens_

Here's a recent/prior thread that contain a lot of useful information around this issue (and unfortunately, no solution):

Re: [Shared Blog]: I Want to Believe, But: Your Email Link Clicks Aren’t Real

3 replies

Dan_Stevens_
Dan_Stevens_Accepted solution
New Participant
May 15, 2018

Here's a recent/prior thread that contain a lot of useful information around this issue (and unfortunately, no solution):

Re: [Shared Blog]: I Want to Believe, But: Your Email Link Clicks Aren’t Real

    Ed_King
    Ed_King
    New Participant
    May 15, 2018

    Nick,

    Openprise has the technology to identify all bot clicks from your Marketo activity logs and provide multiple remediation options. Here is a blog post on the solution: Detecting and Compensating for Link Scanners / Spam Checkers / Clickbots for Marketo Users | Openprise

    Full disclosure. I work for Openprise. If you want to find out more about how this works. Just drop me a line at ed.king@openprisetech.com we would be happy to show you.

    Ed

    SanfordWhiteman
    SanfordWhiteman
    New Participant
    May 15, 2018

    Ed...

    ... from the Community Guidelines.

      dillonlee02
      dillonlee02
      New Participant
      December 17, 2021

      Agreed 100% - I am on here to learn, and not wanting to be given any sales pitches.

      Nicholas_Hajdin
      Nicholas_Hajdin
      New Participant
      May 15, 2018

      Hi Nick,

      You may find this thread useful: Bot-checks in emails You may want to consider exporting your database and running a list clean through a 3rd party vendor to validate email addresses, excluding those which return invalid. I also recommend identifying how the bots are entering your system, and enforce reCAPTCHA on forms if bots are a persistent problem.

      Are you noticing a pattern in the bot email addresses? For example, I've seen situations where there will be multiple bots with email addresses that begin with the same five characters. If so, you could exclude email address starts with "XXX123".

      SanfordWhiteman
      SanfordWhiteman
      New Participant
      May 15, 2018

      Nick, it's about anti-phishing mail scanners, not malicious form posts.

      And (other) Nick, there is no way to stop the reporting skew from this activity, as explored in several threads.

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