Filtering Email Bot Activity Feature V2 | Community
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Sreekanth_Reddy
Sreekanth_Reddy
Employee
March 16, 2022

Filtering Email Bot Activity Feature V2

  • March 16, 2022
  • 33 replies
  • 23263 views

May 2022 release details: https://nation.marketo.com/t5/product-documents/filtering-email-bot-activity-feature-may-2022-release/ta-p/324860

 

With a focus to address bot's impact on Email engagement, in 2021 we have launched our first version of filtering email bot activities. We have seen that this version of the solution is capturing an average of 2 Million bot activities per week for nearly 1000 Marketo customers. The impact is 3% of all email clicks and opens logged, while the industry average is ranging from 15% to 30%.

 

We got feedback from a lot of customers and from the Marketo community. We have categorized the feedback into the following themes:

 

Themes

Description

More Transparency

The current version identifies the bot and doesn't log activities identified as bots.
Almost every customer and community expressed they would like to log the activities and do their own analysis

More Robust filtering

The current version completely relies on the IAB list and we need to introduce more sophisticated filtering to identify bot activities

More Control

As a customer, I find few user-agents/IPs that are creating bot activities and would like to include them in bot activity filtering criteria



We have been working on enhancing the feature that is more sophisticated patterns and gives more control to customers. As part of this effort, in the March release we have made the following enhancements:

 

  • Now Marketing admins have the option to opt for logging activities that are identified as bot
  • We have added 2 new attributes to email click, email open activities
    • “Is Bot Activity”, is a boolean value (True/False) and will be marked as true if the activity is identified as bot activity
    • “Bot activity pattern”: To highlight the pattern respective activity matched with. In this current release, all activities that are identified as bot will have value “match with IAB bot list”
  • These attributes are available as constraints in filters and trigger of these respective activities i.e Clicked link in email, Clicks link in email

     

Useful Links:

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    33 replies

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    Sreekanth_Reddy
    Sreekanth_ReddyAuthor
    Employee
    August 4, 2022

    Hey @katja_keesom, Interesting! I am curious to know that since bot activities are junk data why do we want to analyze them rather exclude them out completely?

    Katja_Keesom
    Katja_Keesom
    Community Manager
    August 3, 2022

    @sreekanth_reddy I would definitely provide the option in reporting to either in- or exclude the bot activities. That makes it easier to assess the impact of the bot activities and compare against previous results.

    Sreekanth_Reddy
    Sreekanth_ReddyAuthor
    Employee
    August 3, 2022

    Hello @aslihan_ayan_ha , instead of focusing on updating all reporting interfaces we are working towards making the filtering algorithm sophisticated enough so that all customers can completely eliminate logging activities by bots. Do you think this is better approach or we should consider providing an option in all possible reports that are being impacted by bots?

    Tom_Patterson
    Tom_Patterson
    New Participant
    August 1, 2022

    Hey @sreekanth_reddy  - is the Proximity filter now live? Thanks. 

    Aslihan_Ayan_Ha
    Aslihan_Ayan_Ha
    New Participant
    June 24, 2022

    Following to learn if the bot clicks will be filtered out of the email performance reports? Or what is the recommendation around this?

    Sreekanth_Reddy
    Sreekanth_ReddyAuthor
    Employee
    June 23, 2022

    @katp_marketing_automation It hasn't been active since the first week of the May release. You should have it from end of July.

    K
    katp_marketing_automation
    New Participant
    June 22, 2022

    Thanks for the updates @sreekanth_reddy . I have been trying to make use of the Proximity Filter, but it seems that none of the suspicious clicks I see in Activity Logs occur within the 2 second parameter, so the filter isn't doing anything at the moment (unless the features are still not functioning as you noted on 5/18.)

    C
    Chandan1-2
    New Participant
    May 19, 2022

    Thank you @sreekanth_reddy  for sharing the details info.. I searched for "Bot Activity Pattern"..  🙂

    Chandan Singh
    Sreekanth_Reddy
    Sreekanth_ReddyAuthor
    Employee
    May 19, 2022

    A quick update! We have identified a couple of issues with the latest release. So we had to disable new methods temporarily for all customers. We are working on the fix and are hoping to enable it back at the earliest possible. Will continue to share updates

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