Hello Nation! As most of you know we have launched "Proximity Pattern" a new identification method for email bot activities. After 2 months of observation and analysis we have seen great results with the proximity pattern. We have seen proximity pattern is able to identify 3x - 5x more bot activities compared to IAB list. Following are the changes we have launched this week: Update to Proximity pattern algorithm: If there are clicks or open from the same lead at the same time i.e exact duplicates will not be considered in the algorithm. Also, if you have duplicates only one activity will be logged into your subscription To improve the accuracy of identifying bot activities we reduced the proximity pattern logic from 2 seconds to 0 seconds i.e when more than 2 activities happen at the same time i.e under 1 second, they are identified as bots. "Filter out" option is now available for the Proximity pattern: Now you can choose to completely eliminate the activities that are identified by the proximity pattern Related links: https://nation.marketo.com/t5/product-blogs/filtering-email-bot-activity-feature-faqs/bc-p/328547#M2209 https://nation.marketo.com/t5/product-blogs/filtering-email-bot-activity-feature-v2/ba-p/322774 https://nation.marketo.com/t5/product-documents/filtering-email-bot-activity-feature-latest-release/ta-p/324860

Employee

Question

Filtering email bot activity [September 2022 Release]

Forum|Forum|3 years ago
September 9, 2022
3 replies
6180 views

Hello Nation!

As most of you know we have launched "Proximity Pattern" a new identification method for email bot activities. After 2 months of observation and analysis we have seen great results with the proximity pattern. We have seen proximity pattern is able to identify 3x - 5x more bot activities compared to IAB list. Following are the changes we have launched this week:

Update to Proximity pattern algorithm:
- If there are clicks or open from the same lead at the same time i.e exact duplicates will not be considered in the algorithm. Also, if you have duplicates only one activity will be logged into your subscription
- To improve the accuracy of identifying bot activities we reduced the proximity pattern logic from 2 seconds to 0 seconds i.e when more than 2 activities happen at the same time i.e under 1 second, they are identified as bots.
"Filter out" option is now available for the Proximity pattern:
- Now you can choose to completely eliminate the activities that are identified by the proximity pattern

https://nation.marketo.com/t5/product-blogs/filtering-email-bot-activity-feature-v2/ba-p/322774

https://nation.marketo.com/t5/product-documents/filtering-email-bot-activity-feature-latest-release/ta-p/324860

Marketo

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A

alexmosca

New Participant

This is great @sreekanth_reddy! One additional scenario that I'm seeing frequently is that some email recipients will be delivered our email, and then instantly as soon as the email is delivered, we're seeing click activities logged for just about every link we have in the email on person records. We're commonly seeing that this happens for recipients at the same company, so I'm assuming it is a security feature implemented by their org.

Are there plans to update proximity pattern filtering to filter out instances as I described above in the future? We're having a difficult time finding a way to do that at my company and it's having a big impact on our email metrics.

Katja_Keesom

Community Manager

I would say that that is exactly what the proximity pattern currently does...

A

alexmosca

New Participant

We're seeing cases where that isn't happening. It seems to be catching some, but not all instances of activity like this occurring.

Here's an example we saw this week where the email was delivered and over a dozen clicks were logged immediately after. Bot Activity was False for every one of these "Click Email" activities. This seems to be the exact situation that should be marked as Proximity Pattern bot activity, but it doesn't appear that Marketo was able to identify it as such.