Filters in segments (web personalization)
Why filter from database "marketing opt in" = yes doen't work? We created a lead with opt-in = yes, but the content is not shown to him.

Why filter from database "marketing opt in" = yes doen't work? We created a lead with opt-in = yes, but the content is not shown to him.

You would need to use this segment to show the dynamic content to the people based on their segment membership, there are majorly couple of ways to do that:
1. Use this segment in a web-campaign
2. Use the RTP JS methods to get the segment data of a visitor, and personalize the content on the web-page using custom JS
Also, segment associations aren't very fast, and it may take few minutes for Marketo to associate a person to the segment upon qualification, hence you may not see the dynamic data configured for a segment immediately after updating the field-data on the person record (i.e., Marketing Opt In = yes).
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