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A
Anonymous
February 24, 2016
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First Touch- Anonymous update

  • February 24, 2016
  • 2 replies
  • 4073 views

Hi all,

I am looking for ideas of the best way to track a lead's first touch with us. For example, if they click on an ad but do not fill out a form, they would remain anonymous. But if in a month, they come to the website organically and fill out a form, we want to be able to see that they originally hit that ad a month ago. I had a few ideas of how we could have built this using anonymous filters but I dont think it will work with the new workflow.

Any advice on how you're tracking this would be appreciated. Thanks!

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Best answer by Grégoire_Miche2

Hi Erin,

We are capturing first touch information and store in a cookie, exactly as Marketo munchkin cookie, with a life duration of 730 days (as Marketo cookie).

When the lead fills out form, we capture the cookie information with hidden fields in the form.

The limit of the approach : if the lead deletes cookies, it's all lost. But then the Marketo cookie is lost as well, so all related navigation info is lost anyway.

The advantage of this approach is that it captures the info whatever the entry page on the site, either the site itself, or any Marketo hosted landing page.

-Greg

2 replies

G
gkrajeski-SWLN
New Participant
February 25, 2016

Another approach I have used, coupled with the cookie, is making sure that your Channel tags are properly assigned. 

I have a program, that when the lead lands on (visits) a page with a particular query string including the proper Channel  tag, it assigns a certain field value for Original Acquisition Channel.

In this way you have both the original channel as well as the campaign history that this user (after becoming known, again cookie limitations apply) passed through the given campaign for visiting the landing page w/ the query parameters.

Grégoire_Miche2
Grégoire_Miche2Accepted solution
New Participant
February 24, 2016

Hi Erin,

We are capturing first touch information and store in a cookie, exactly as Marketo munchkin cookie, with a life duration of 730 days (as Marketo cookie).

When the lead fills out form, we capture the cookie information with hidden fields in the form.

The limit of the approach : if the lead deletes cookies, it's all lost. But then the Marketo cookie is lost as well, so all related navigation info is lost anyway.

The advantage of this approach is that it captures the info whatever the entry page on the site, either the site itself, or any Marketo hosted landing page.

-Greg

A
Anonymous
March 8, 2016

Gregoire, would you mind sharing the code you used to generate this cookie? Does it have to be structured "exactly like" a Marketo munchkin cookie for the hidden form fields to recognize it?

SanfordWhiteman
SanfordWhiteman
New Participant
March 8, 2016

Greg just means the cookie has the same lifetime as the Munchkin cookie (although actually this is constantly extended -- it's a misnomer to say it has a static lifetime of 730 days).

When you add hidden fields to a Marketo form, you always have the ability to Autofill values from cookies.

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