Forecast successes and new names for programs | Community
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New Participant
October 17, 2022
New

Forecast successes and new names for programs

  • October 17, 2022
  • 1 reply
  • 1203 views

Marketo's primary metrics for programs are number of successes and new names.  We collect those data points in programs we build, and report on how programs and tactics performed on those measures.  It would be very useful for marketing planning and optimization to provide slots on the program object for forecasted new names and number of successes.  

 

Marketers would be able to employ a simple, and relevant method to plan their marketing and measure outcomes against the plan.

1 reply

Dan_Stevens_
New Participant
October 19, 2022

I would like to build on this and include additional goals at the program level, such as:

  • Target pipeline influenced
  • Target pipeline generated
  • Target total pipeline impact