Form in Landing Page not linking back to Lead | Community
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A
Anonymous
April 9, 2018
Question

Form in Landing Page not linking back to Lead

  • April 9, 2018
  • 2 replies
  • 5056 views

Hi all,

This may be a simple fix and I was wondering if someone could help me or lead me in the correct direction to fix this problem.

I have created a preference centre for those who wish to opt into a newsletter.

I have basically followed this guide : Build an Email Preference or Email Subscription Center in Marketo in 10 Steps

Everything seems to be good so far, the problem I am having however is getting the form to link back to the lead when sent through an email.

     -I have created a form that is in a landing page.

     -I have put that link into the footer and it does not link back to the lead. (Also tried to use tokens instead)

     -I have attached a 'hidden' email in the form.

    

  I can see that the email is sent and clicked on but when clicking on the 'Unsubscribe' link and visiting the preference centre, it stops linking back to the lead and instead to just 'Email'

I have attached a screenshot below:

If anyone has any suggestions that would be great

Thanks for your time!

Andrew

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2 replies

pavel_plachky
pavel_plachky
New Participant
April 10, 2018

Hi Andrew, are you using a form object on the landing page (the standard way to place forms on Marketo page) or are you using a JavaScript embed code? The second option would not give you prefill. Can you provide a link to the page?

Pavel

SanfordWhiteman
SanfordWhiteman
New Participant
April 10, 2018

Good point, but the {{lead.Email Address}} would still work.

L
Luissanchez2901
New Participant
July 5, 2021

Hi Sandford

 

I've created this Marketo landing page and It includes a marketo form and I've included in the email the mkto token.

 

When I submitted the form the information doesn't go back to lead.

 

The LP render again and lost the mkto token.

 

Thank you

LS

SanfordWhiteman
SanfordWhiteman
New Participant
April 9, 2018

"Does not link back to Lead" is unclear.

Do you mean "When I send someone the link via a Marketo email, the form does not Pre-Fill form fields with values from the recipient's Marketo record?"

A
Anonymous
April 9, 2018

Hi Sanford,

My apologies for the unclear description!

I will try be more descriptive in future posts.

But yes, that is exactly my current issue, you have described it perfectly.

Cheers,

Andrew

SanfordWhiteman
SanfordWhiteman
New Participant
April 10, 2018

There are 2 keys to having your preference center load values from a click in a Marketo email:

  1. The page must be a Marketo LP.
  2. The URL must contain the mkt_tok query parameter. This is the default behavior if the link is simply included in an email. However, some advanced techniques ({{my.tokens}}, Velocity scripting, redirects) can turn off tracking and require special handling to reenable it. When the lead reaches your page, does the URL (in the browser's location bar) contain mkt_tok?
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