Investigating
Formula based program level tokens
Hi,
Wasn't sure what to name this idea, but I realized today that a fairly simple concept is quite complicated to create in Marketo. It would be great to be able to add in rules for parts of emails-- without having to create segmentations or separate emails.
Here are some example (with made-up tokens):
We're only {{my.event_days_left}} days/day away from the event!
Looks like you've taken a look at {{lead.weekly_whitepaper_views}} whitepapers/whitepaper this week!
I see you've logged in {{lead.login_count}} times/time since you've joined.
it would be great to achieve this somehow (as explained by my excel formula):
We're only {{my.event_days_left}} (if({{my.event_days_left}}=1, "day", "days") away from the event!
Wasn't sure what to name this idea, but I realized today that a fairly simple concept is quite complicated to create in Marketo. It would be great to be able to add in rules for parts of emails-- without having to create segmentations or separate emails.
Here are some example (with made-up tokens):
We're only {{my.event_days_left}} days/day away from the event!
Looks like you've taken a look at {{lead.weekly_whitepaper_views}} whitepapers/whitepaper this week!
I see you've logged in {{lead.login_count}} times/time since you've joined.
it would be great to achieve this somehow (as explained by my excel formula):
We're only {{my.event_days_left}} (if({{my.event_days_left}}=1, "day", "days") away from the event!