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earana01demand
New Participant
June 12, 2024
Question

Gen AI Capabilities for Sales

  • June 12, 2024
  • 1 reply
  • 1309 views

How much content would a marketing team need to produce for the chat dialogue vs having dynamic chat using AI capabilities for conversations?

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1 reply

Vinay_Kumar
Vinay_Kumar
Community Manager
June 18, 2024

For chat dialogue, the content volume can be significant. You'll need to create scripts covering various scenarios, knowledgable content and detailed FAQs.
With AI-powered chat, the initial content needs are lower. You'll need to focus on creating training data sets with examples and ongoing monitoring and refinement are crucial for the AI to learn and improve.


Here's a link about Gen AI in Dynamic Chat: https://business.adobe.com/blog/basics/engage-buyers-with-generative-ai-powered-conversations-in-ado...

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