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kana0_0ng
New Participant
January 26, 2021
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Gmail not displaying preheader properly?

  • January 26, 2021
  • 1 reply
  • 8197 views

Hello,

Has anyone else noticed Gmail not displaying the preheader properly?

It's showing what I set as the preheader text but then also starts showing what's in the email. This doesn't seem to happen with other email clients like Outlook and Apple.

I tried putting extra spaces at the end in the preheader but it didn't work. Has anyone found a solution?

Thank you!

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Best answer by kana0_0ng

It's not a Marketo thing. Getting the preheader right is a bit of an art because you're trying to create an element-that's-not-an-element (in full body view) but isn't so much of a non-element that it gets removed completely.


Thanks for confirming @sanfordwhiteman!

 

Incase anyone's interested, I ended up just using a mktoText element and set it to display: none for the preheader. This at least allowed the use of &nbsp; so that it could take up enough space and the rest of the email wouldn't appear in the Gmail preview. Too bad the built-in preheader tool in Marketo doesn't allow things like &nbsp; or <br>, but the client found this to be an acceptable workaround. 

1 reply

SanfordWhiteman
SanfordWhiteman
New Participant
January 26, 2021
There's no standard for preheaders — it's up to the mail client to decide what to use as a preview/preheader-only body vs. full body.

So it's not so much that a client "starts showing the email" — it's that they decide their interpretation of the preheader encompasses that many characters of the entire email. You need to have a longer preheader to cover all clients.
K
kana0_0ngAuthor
New Participant
January 26, 2021

But even when I shorten the preheader it still works in Outlook.

Does Gmail not support this?

I have a client that's new to Marketo, so I'm trying to see if this would happen no matter what system they're using.  I don't want them to think this is a Marketo problem if this is something that Gmail does no matter what. Also, if there are any workarounds for this besides always using long preheaders?

SanfordWhiteman
SanfordWhiteman
New Participant
January 26, 2021

It's not a Marketo thing. Getting the preheader right is a bit of an art because you're trying to create an element-that's-not-an-element (in full body view) but isn't so much of a non-element that it gets removed completely.

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