Google Analytics / Marketo Integration

Hi everyone,

We are looking into connecting Marketo and Google Analytics in the next few months and after reading some blog posts and articles I am wondering if it is actually worth doing? Currently I get my analytics from Marketo and then add data from GA.

If you have this integration in place,  what are the insights that you are getting out of this? What are the pros and cons?

Many thanks,

Olya