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A
Anonymous
May 20, 2015
Solved

Google Analytics Set Up

  • May 20, 2015
  • 3 replies
  • 3126 views

We are tracking site activity via Google Analytics, but I'm unclear on how this is set up.

When I look at the source code for our pages, our GA account number (ex: UA-XXXXXX-X) is not present, and we are not using a tag management solution, so the code isn't hidden in a tag. I don't see any evidence of Google Analytics code on the site, yet data is flowing into GA...

Is there a place within the Marketo admin interface where we enter our GA account number, and Marketo is facilitating the tracking of data into GA?

Thanks!

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Best answer by Conor_Fitzpatri

Hi Allie,

I'd take a look at this excellent article by @Courtney Grimes​:

Integrating Google Analytics with Marketo

3 replies

Conor_Fitzpatri
Conor_FitzpatriAccepted solution
New Participant
January 28, 2016

Hi Allie,

I'd take a look at this excellent article by @Courtney Grimes​:

Integrating Google Analytics with Marketo

A
Anonymous
January 29, 2016

great article Conor!

Josh_Hill13
Josh_Hill13
New Participant
January 27, 2016

No, you must take the GA script and add to the LP Template in the HEAD area or use Custom HTML drop box for a regular page.

It is best to use the Template method to ensure all LPs are tracked.

Jenn_DiMaria2
Jenn_DiMaria2
New Participant
May 20, 2015

Are you viewing the source code within the landing page template editor, or directly from the live page?

My first thought is the code has been entered into a token that's populating the landing pages, which wouldn't show in the landing page editor.

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