Google reCaptcha V3 webhook question

Hi there,

I second the recommendation that the newer Marketo CAPTCHA integration may work better for your purposes. 

If you decide to go the Marketo CAPTCHA integration route over the webhook, your form fill activities will each have those three new attributes from any forms where CAPTCHA is enabled - CAPTCHA Provider, Normalized Score, and Raw Score. To be clear, just by enabling CAPTCHA on Marketo forms, you are not protected from bots automatically. Out of the box, nothing will happen in Marketo based on the CAPTCHA results. They probably built it this way because every business will be different in terms of how they want to handle suspicious leads -- some businesses may want to delete them outright, some may want to prevent them from receiving any emails but keep them in the database, etc. In other words, you must decide whether to isolate, delete records, or simply monitor the results that come through on the evaluation -- then, based on that business decision, you can configure your smart campaigns.

I would start by setting up the Marketo CAPTCHA integration, testing it, and ensuring you are getting data from fills out form activities. Once you establish that the data is coming through, you can build a fairly simple mechanism to sort people’s form fill activities by the normalized score. Perhaps you handle all trusted records normally, you put any suspicious leads into a static list for review, and you configure an alert for any errors.

Recently, I have set up a unique trigger campaign for each potential normalized score result -- fills out form where normalized score = trusted/suspicious/any of the error codes -- then in the flow, add those records to the static list aligned with the normalized score. From there, I set up a list subscription to monitor suspicious results -- but you could configure any number of additional activities (alerts, change data value for marketing suspended, etc.), and it all just depends on what you want to do with those records.

Good luck with your CAPTCHA implementation,

Michelle Wilfong-Oliphant | Senior Consultant, Etumos

@jaredjo02, FYR - here's the product documentation on setting the OOTB reCAPTCHA v3 in Marketo.

Hi, you’d only need one webhook BUT have you looked into using Marketo’s built-in support for reCAPTCHA v3? This didn’t exist when that webinar was recorded. It’s likely to be easier for you to deploy, although note it doesn’t work if you use Known Visitor HTML.