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Cliff_Lin
Cliff_Lin
New Participant
April 3, 2018
Question

GoToWebinar integration

  • April 3, 2018
  • 1 reply
  • 6176 views

My company is using GTW form for registration. I tested the form and filled with a test account but nothing shows up in the program. Does the leads come back after the webinar is over? If that's the case, will it only send people who's attended, or will it include people that filled out the form but did not attend?

Another question is that is there a way to track the questions asked and the duration of webinar stayed? We were able to do that before but i don't see that functionality in marketo.

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1 reply

Grégoire_Miche2
Grégoire_Miche2
New Participant
April 3, 2018

Hik Cliff,

the connector between Marketo and GTW is in fact a way to exchange program statuses in Marketo with registration/attendance in GTW.

You need to setup the connector and sync a Marketo program with a GTW webinar. Once this is done, you deactivate the registration forms, emails and autoresponders in GTW and manage them in Marketo.

When you add some one as a "registred" member in Marketo, that person is immediately registered in GTW. When the person attends in GTW (with a few minutes to a few tens of minutes after the webinar), their member status in the Marketo program is automatically switched to "registered".

if you want some emails to be sent from Marketo as a result of an "attended" status, you will have to set your own smart campaign, usually using a "program status changes" trigger.

-Greg

    Cliff_Lin
    Cliff_LinAuthor
    New Participant
    April 3, 2018

    Hi Greg,

    Thanks for the response. My company prefer using the GTW form instead of building in mkt because it's their workflow and they don't want to change it. I've done the connector and created the events program and everything. However, will marketo program still add the person into the program if it's done via teh GTW form instead of the marketo form? I tried it and it didn't sync in. I think it may sync after the webinar is over. If it does sync in, does it sync people with all statuses such as registered, declined, attended...etc, or just the people that registered and attended?

    Grégoire_Miche2
    Grégoire_Miche2
    New Participant
    April 3, 2018

    Hi Cliff,

    I might work... or not. It's not supported, as written in the doc if I remember well. The doc is explicit that you need to turn off GTW forms and emails.

    -Greg

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