GoToWebinar & Marketo for webinar recordings

Question

Hi All,

I am building a landing page in Marketo for webinar recordings. I would like to know what would be the best way for adding the webinar recording to the landing page while preserving the viewing statistics ?

GTW offers 2 methods : Either add the recording link directly to a video section or embed the video into the landing page/website.

Which way does preserve the viewing statistics ?

Another issue : GTW requires a form fill by default to access the webinar recording and I am already adding a form to the landing page, which makes it 2 form fills. Is there any way to add the recording without form fill from GTW?

Thanks!

Darshil_Shah1 · Answer

Well, if you embed the video to the page, you can track the views and how far people have watched the recording by generating the custom Munchkin JS events.

Do you use Marketo forms to accept registrations? We usually create a separate on demand page with the recording added to it and then route people to it from the registration page upon form fill directly by creating a redirect rule (i.e., route people to the on demand video page instead of registration confirmation page post form fill).

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