Has adding class="mktNoTrack" to an email link made of variables the same effect as unchecking the "track link" box

Question

With the new email template, we are now replacing button CTA editable zone with 2 variables (one for the URL, one for the text). This enables to limit actions from the user and the opportunities to break CSS styling of the link.

The problem is that, some users are requesting to insert an email address in the link, to generate an <a href="mailto:email@company.com"> link type.

When creating the link in a text element, the user may uncheck the "track link" box. But with Variables, there is no such dialog box, so we want to simply add the class="mktNoTrack" to the <a> tag. The template code would look like this:

<a class="mktNoTrack" href="mailto:${CTAemailaddress}">${CTAText}</a>

Will this has the effect of removing Marketo tracking on this CTA and therefore make it work as intended on all email clients?

-Greg

@Justin Cooperman

Justin_Cooperm2 · Accepted Answer

Yes, it will always work if you add class="mktNoTrack" or class="mktNoTok" to any anchor <a> in your email. What I would recommend if you are using variables for your link is to add another variable that is a "List" variable. It would just say "enable tracking" or "disable tracking" to the user in the email editor and the template would just insert class="mktNoTrack" on the <a> or omit it.

Justin

SanfordWhiteman · Answer

The class and the checkbox are synonyms. Unless there's a bug, which you should see quickly via testing.

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