'Head Start' feature overriding smart campaign? | Community
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Anonymous
October 4, 2017
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'Head Start' feature overriding smart campaign?

  • October 4, 2017
  • 1 reply
  • 1837 views

HI all! Another email campaign, another funky hiccup...

This week we had a campaign go out to a list of customers, some of whom require a smart campaign to change 'Marketing Suspend' from true to false. Background: We have statuses for records in Salesforce that correspond to Marketing Suspend so that they are not reached by marketing communications. I had the smart campaign for the data value change to run 15 minutes prior to the email send schedule so that they would not be blocked as part of the send.

I set this campaign up in advance and used the 'Head Start' feature to process the recipient list in advance. When I checked the campaign after it ran, all of the folks included in that data value change smart campaign ran through the smart campaign successfully, but weren't included in the larger email send - they were still 'blocked' despite their Marketing Suspend values being changed to false.

Did this mistake occur because I used the 'Head Start' function, so it processed the leads before they were Marketing Suspend=false? Or is it possible something else caused this?

Thanks in advance for your feedback!

EDIT: I should note that I have followed this process for another email send previously and had no issues, hence my concern around the 'Head Start.' I know, too, that Marketo was having some smart list issues this week... maybe that was part of it?

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Best answer by Gerard_Donnell4

Hi Jasmine Jackson-Irwin​,

As this is product related could you move this to the Product discussion board.

With Head Start selected, the program will begin processing approximately 12 hours prior to the scheduled time. Once processing starts, the program is locked.

As the program is now locked any changes affecting the people who have been included in the send will not reach them.  Its the state that a person was in when the Head Start program began running that is used for that send.

There is  a caution in the documentation: Head Start for Email Programs - Marketo Docs - Product Docs

Caution

Anyone from your audience who unsubscribes after program lock will still receive the email. We recommend adjusting your unsubscribe notification to reflect that unsubscribes may take 1-2 business days to process.

1 reply

Gerard_Donnell4
Gerard_Donnell4Accepted solution
New Participant
October 5, 2017

Hi Jasmine Jackson-Irwin​,

As this is product related could you move this to the Product discussion board.

With Head Start selected, the program will begin processing approximately 12 hours prior to the scheduled time. Once processing starts, the program is locked.

As the program is now locked any changes affecting the people who have been included in the send will not reach them.  Its the state that a person was in when the Head Start program began running that is used for that send.

There is  a caution in the documentation: Head Start for Email Programs - Marketo Docs - Product Docs

Caution

Anyone from your audience who unsubscribes after program lock will still receive the email. We recommend adjusting your unsubscribe notification to reflect that unsubscribes may take 1-2 business days to process.

A
Anonymous
October 5, 2017

This was really helpful - thanks!

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