New
Heat Map / Click-Through Reports
As a former Silverpop user, I was spoiled with their heat-map reporting of click-throughs that made it VERY easy for our team to identify clicks on specific parts of a newsletter visually. With Marketo, we have to run a report on clicks and this process is cumbersome and often takes a significant amount of time when trying to run a report.
Below is a snapshot of what Silverpop/IBM heat map shows:
