How can I implement Google Tag Manager (GTM) into Marketo landing pages? | Community
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A
Anonymous
July 31, 2017
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How can I implement Google Tag Manager (GTM) into Marketo landing pages?

  • July 31, 2017
  • 2 replies
  • 12973 views

Hi there! Just wanting to ask what the best process is for implementing GTM code into my Marketo landing pages? I assume this would be just like any standard implementation (e.g. place the code at the top of the <body> tags within the landing page template (Guided landing pages)).

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    Best answer by SanfordWhiteman

    Yes, if it's a global script, you'd hard-code it in the template.

    If there's a need for some kind of conditional include, you can use a mktoBoolean.

    2 replies

    A
    Anonymous
    August 1, 2017

    I create snippets for all my GTM Tags as sometimes we need to leave the GTM tag off.

    I then add them using a Marketo variable to the global template in the head.

    <div class="mktoSnippet" mktoName="Add Google Tag Manager Code" id="GTM"></div>

    I also place a "No Script version just under the <Body> tag

    <div class="mktoSnippet" mktoName="Add Google Tag Manager Code No Script" id="GTM_NoScript"></div>

    It works for us but you need to remember to add the Snippet on each page build.

      SanfordWhiteman
      SanfordWhiteman
      New Participant
      August 1, 2017

      Clearer to use a boolean, no? (Unless you have multiple GTM "on" options.)

      SanfordWhiteman
      SanfordWhitemanAccepted solution
      New Participant
      July 31, 2017

      Yes, if it's a global script, you'd hard-code it in the template.

      If there's a need for some kind of conditional include, you can use a mktoBoolean.

        Josh_Hill13
        Josh_Hill13
        New Participant
        July 31, 2017

        There are also several tips on the Forums and in previous Summits to use Folder Tokens to place the script across all/some pages and then update it more easily if desired.

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